It's good that artificial intelligence has taken care of the fatigue and stress of research and the creative block. All it takes now is a prompt, and you have a marketing copy ready in seconds. But this swiftness comes with a price. All our briefs read the same, and our SaaS blogs are only about “seamless integration.”
The struggle with robotic content is not limited to Google’s penalties, but it can also lead to the rejection of an entire campaign. We need AI to keep us up to date with speed and research, but we also need a middle ground to help us communicate like humans.
Ultimately, our target customers are real people who are waiting to find an ideal solution for their issues. So we require speed for ourselves and a human mediator for them. Something that can talk like a human but doesn’t overshadow your brand’s presence in the process. How does that work? Let’s find out.
What is an AI Humanizer anyway?
Before we rely on a random setup for our entire marketing operations, it is critical to understand what it is about. Let us assume that you are a marketer trying to sell a tool that helps you edit your blogs. This is what ChatGPT had to say if you were to rely on it:
Apart from the overuse of emojis, the next thing you will notice with this copy is that it takes away the space to connect with your readers. An average person who spends even an hour on the internet reads a copy like this every other minute.
You will realize that a copy like this will make you scroll past this content as fast as you can. The problems with this copy are obvious: where is the empathy towards the users that will help you let your buyer know you care for them? Or, most importantly, as a brand, do you know the struggles of an editor?
Here’s the thing: your users know when the content is AI-generated or reads robotic. At this point, your obvious solution to this problem would be to refine the given prompt and let ChatGPT work it out. Let us see what that looks like:
Even though it was fast and really easy, let us ask ourselves an honest question: Do we really talk like this? Is this copy convincing enough to make a user spend money on you? Or, convince a brand to risk their entire image? Well, the answer is obvious; it is not convincing enough.
Not only that, even if it passes all these checks, it will still be flagged down by Google’s SEO principles, if not the available AI detectors.
💡Quick Fact: Google doesn’t restrict the use of AI-generated content, but it surely does not prefer it. Google’s Helpful Content System, updated as recently as September 2023, is designed to reward content that’s written by people, for people. The idea is simple: AI is fine. But sounding like a human is what gets you ranked.
Google even asserted that 45% less low-quality, unoriginal content in search results as of April 26, 2024. So you have to be authentic, real, and, most importantly, useful.
So, relying on a quick copy like this that is neither helpful nor tries to sound like a human can be a catastrophe. This is where a tool like Humanize AI comes in. It helps you maintain your brand’s voice by making it sound more real and human.
In short, Humanize AI is a tool that quickly refines your AI-generated content into something that can connect with your readers. But here’s the best part: it preserves the subtle nuances of your brand identity without overpowering your voice or adding anything you didn’t ask for.
Why Humanized Content Wins Every Marketing Battle
Currently, the marketing space is not only about selling a product, but it is also about grabbing attention. You can build the best product in the market, but it is of no use until you convince someone to buy and use it.
People nowadays prefer to purchase from a brand that tries to build a connection or, as the internet calls it, “vibes” first. In simpler or corporate terms, a brand that puts in significant effort to understand its customer base.
💡Quick Fact: A study conducted by Hubspot showed that upto 54% of content marketers rely on AI to generate ideas. But just 6% of them use it to write the articles.
The only way one can do that is by sounding less rigid and robotic and, well, more human. This is why a tool like Humanize AI is what helps you stay afloat in today’s chaotic marketing space. It knows the many challenges of staying relevant in a competitive space like ours, but also how important it is to maintain your brand’s identity.
At this point, it is only natural that we rip open Humanize AI as a tool and understand what it is capable of offering in the digital marketing space. A space that’s not so fond of AI-generated content but can’t let go of its efficiency either.
How to Use Humanized AI Content in Real Marketing Campaigns
It is unsettling when your original content doesn’t make the cut for sounding too robotic. Imagine losing out on campaigns even before trying it out with the intended audience! That’s the thing about a tool like Humanize AI: it can help you from the moment you start creating your first draft.
What follows next is its use in blogs, social posts, emails, landing pages, you name it, and Humanize AI can refine it for you. Let us see what it does with a ChatGPT-generated content and see how that goes.
As you see here, the subtle refinement made all the difference. Not only did the tool help the content lose its rigidity, but a phrase like “awkward lines” made it more relatable. But, that’s not the best part!
You can use Humanize AI to modify any piece of content that you want, or you can even ask it to refine an already refined piece to make it more relatable to your users. Here’s another sneak peek of how an AI Humanizer like Humanize AI can help you with blogs and emails, too.
The difference in the content that you see after refinement is evident, as humanized content reads better. Not only that, it assures your reader that you know what they are looking for. Moreover, you get to have all this along with instant efficiency and not breaking the bank. This is why it is important:
- Improved Engagement: Content that sounds natural offers better engagement and a higher CTR, lower bounce, and more shares. As in, if your content speaks to the readers, they are bound to spend more time on your website and interact with the given links.
- Stronger Brand Trust: A voice that sounds human will help to build better credibility. Your users will know that there is an actual human behind the brand that knows what it's talking about. As in, they will be more open to giving you a chance and building a relationship.
- Improved SEO & Performance: Apart from Google’s clear preference for personalized content, as we were talking about earlier, there are other reasons too. A higher CTR combined with a conversational tone helps you stay on top of your SEO metrics effortlessly. Plus, we know that search engines tend to reward content that keeps users engaged and on the page longer.
- Ease of Access: You don't need to know coding or any advanced programming language to access a tool like Humanize AI. All you need to do is just copy and paste, and that’s it. Not only that, but there is no hassle of a complicated process like downloading the tool and learning its nuances and so on.
It’s now evident that an AI humanizer like Humanize AI can add the much-needed value to your content setup and help you hit the numbers. You have seen how polished its results are and how easy it is to operate it. But now comes the most important question: how will you know that you need to rely on a tool like this?
Signs Your Marketing Copy Still Sounds Robotic
The problem with relying on detectors like GPTZero or QuillBot is that they are unreliable. You might find them flagging your original writing as AI, or vice versa. But here is the thing, Google and your clients are not. They need authentic copies that are fast and yet stir a cord. That’s why it’s important to know the telltale signs of robotic copy so you can spot the gaps and fix them before hitting publish.
- Overuse of jargon: Even if you are writing a SaaS article, you don't have to keep repeating every technical phrase you know. Your article shouldn’t read like “Our seamless API-driven architecture leverages hyper-scalable infrastructure for cross-functional synergy.” A phrase like this is the main reason why your content gets lost in the crowd.
- Emotionless CTA: The moment you give them a “click here to know more,” is when you start losing your audience. Nobody likes clicking on unfamiliar links or even has the attention span to check them. So your call to action should be a quick solution that appeals to your audience instantly and not a rigid direction.
- No audience acknowledgement: Your content should talk to your readers, not at them. If your copy reads like a product manual with no signs of empathy, relatability, or direct address, you will miss out on the opportunity to form a connection with your readers. This is why robotic content rarely appeases the algorithm or brings in organic followers.
- Lack of rhythm and variation: If you see that your content sounds like an instructional manual, you must rethink your strategy. Robotic copy often follows the same sentence structure over and over again. It’s either too stiff or too formulaic, making it feel flat and exhausting to read. You must always remember that a great piece of writing always reads like a conversation.
Your Copy Deserves More Than Just Correct Grammar
Relying on robotic content is easy and effortless, but it is also stiff, robotic, and at times excruciatingly boring. A great copy is not only about that perfect sentence or flawless vocabulary. It is about telling a story that prompts your users to take action.
That’s exactly where Humanize AI steps in. It helps you transform dry, AI-generated drafts into warm, engaging content that still sounds like you. It is about creating that fine balance that helps you make the most out of speed and efficiency without losing your brand’s unique voice.